Unlike most Asians who are stereotyped as frugal savers, it looks like Filipinos loves to spend their money, not save it. And that holds true not just for traditional shopping methods but also for online shopping streams. Lazada Philippines, an e-commerce site revealed its latest data saying Pinoys takes care of their online shopping activities mostly during office hours.
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Inanc Balci the CEO of Lazada Philippines was a guest speaker at the Mobile Moves Business event organized by Facebook Philippines on 26th January spoke about Filipino customer behaviour, hike in sales during office hours, drop in sales during lunch break and then seen an upward sale trend between 1pm to 6pm, then the online sale again dip back in the evening.
Mobile Moves Business aims to unite largest brands, business leaders and marketers and share the “best practices” on engaging with an increasingly-mobile consumer in the Philippines. Other brands that attended the event were Unilever, Coins.ph, Ford Philippines, Jollibee Foods Corporation, Nestle Philippines, and Nielsen Philippines.
Philippines based director of Facebook, Mr. Digs Dimagiba understood augmentation of mobile usage in the country and big drawback of it.
“Businesses here are slow to adopt mobile strategies that reach people at every step of the fragmented commerce journey.”
“(Facebook’s) goal is to disrupt how businesses in the Philippines have traditionally reached consumers and help them unlock growth opportunities.” He added
Other interesting facts revealed during the Mobile Moves Business meet are:
49% of store purchases worldwide are influenced by digital interactions, 57% of which are on mobile.
42% of shoppers search for shopping information while in-store, impacting offline sales.
88% of millennials practice this behavior.
68% of people access mobile while watching television