Unlike most Asians who are stereotyped as frugal savers, it looks like Filipinos loves to spend their money, not save it. And that holds true not just for traditional shopping methods but also for online shopping streams. Lazada Philippines, an e-commerce site revealed its latest data saying Pinoys takes care of their online shopping activities mostly during office hours.
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Inanc Balci the CEO of Lazada Philippines was a guest speaker at the Mobile Moves Business event organized by Facebook Philippines on 26th January spoke about Filipino customer behaviour, hike in sales during office hours, drop in sales during lunch break and then seen an upward sale trend between 1pm to 6pm, then the online sale again dip back in the evening.
Mobile Moves Business aims to unite largest brands, business leaders and marketers and share the “best practices” on engaging with an increasingly-mobile consumer in the Philippines. Other brands that attended the event were Unilever, Coins.ph, Ford Philippines, Jollibee Foods Corporation, Nestle Philippines, and Nielsen Philippines.
Philippines based director of Facebook, Mr. Digs Dimagiba understood augmentation of mobile usage in the country and big drawback of it.
“Businesses here are slow to adopt mobile strategies that reach people at every step of the fragmented commerce journey.”
“(Facebook’s) goal is to disrupt how businesses in the Philippines have traditionally reached consumers and help them unlock growth opportunities.” He added
Other interesting facts revealed during the Mobile Moves Business meet are:
49% of store purchases worldwide are influenced by digital interactions, 57% of which are on mobile.
42% of shoppers search for shopping information while in-store, impacting offline sales.
88% of millennials practice this behavior.
68% of people access mobile while watching television
2016 was a year of Real Estate for Philippines with some extraordinary projects launch after every regular interval. The focus was just on to redefining the urban and rural landscape and introducing innovative techniques and concepts to raise the living standard of people.
Major Philippine based developers and their pioneering projects became hot favourite among investors and end-users for varied reasons. Whether you are looking for “Green Building” or a “Luxury Flat”, local property developers have it all. Local developers left a remarkable mark on the real estate market in 2016 and these developers seems highly promising for developing new projects in 2017.
Here are some best projects:
TAGAYTAY HIGHLANDS by VIREYA
Vireya is a Bali-inspired community that is ready to offer world-class design and amenities in their new project “Tagaytay Highlands”. 127 lots are allocated for the first phase and only 12 lots per hectare. So residents can rest be assured of having great open space to move around and get desired privacy.
DOUBLE DRAGON PROPERTIES CORP
For DoubleDragon 2016 was a year of acquisition with the giant acquiring majority of stake in Hotel of Asia Inc., which is the mother concern of Hotel 101 and Jinjiang Inn Philippines. It then moved on to launch its P10-billion preferred share listing and P5.3-Billion Maiden retail bond offer. DD’s CityMall also signed a partnership deal with ABS-CBN to run the CityMall Cinema that will feature both local and foreign blockbuster movies.
EDADES SUITES by ROCKWELL LAND CORP.
Rockwell Land is a renowned name in the world of Philippine real state and in 2016 the brand launched Edades Suites that offers opulence and exclusivity in abundance. With 3 units to floor, Edades Suites has 52 prime units in total and it is 23 storeys high. The project completely focus on privacy that why 85% of the area is already sold and rest soon filling.
Cebu Exchange by Arthaland Corp and Park Central Towers by Ayala Land premier are among other notable developers that the country looks forward to.